Building a presence

This digital promotion aims to give Hubba Bubba both clearer branding and a distinct voice through social media. To start off their account, Hubba Bubba will run a short season of the “bachelor” with the various flavors of the gum, their original pink flavor serving as the bachelor “Bubba.” As the posts/stories move forward, followers will be able to interact with Bubba in his dating decisions as they vote on which flavors should be taken out of the race and which should stay in. By creating this event, Hubba Bubba flavors will be advertised and encouraged to be tried by those participating so they can vote based on personal preference and experience. These digital ads will include interactive stories, posts, and commenting on celebrities' posts.